Hopehanger
BRAND + UI DESIGN
MAIN SCOPE / ECOM RETAIL CAPABILITY
MAIN SCOPE / ECOM RETAIL CAPABILITY
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CREDIT / SITE DEV. BY GRAFIKA DESIGNS
THE GOAL WAS TO TURN THIS LABOR OF LOVE INTO A LABOR OF HOPE BY CREATING A CLOTHING LINE AND AN ONLINE SHOP THAT WOULD SPREAD THE WORD ON A SHIRT.
Hopehanger is a clothing brand born from the sheer and relentless devotion of two parents aiming to heal their son's autism.
The online shop's name & identity was inspired by an ordinary wooden hanger which, when turned upside down, resembles a bird. This symbol of hope is designed to reinforce the brand's mission statement "Spread Hope for Autism".
The Hopehanger brand was sold for 2 seasons in one of Canada’s biggest retail stores, La Maison Simons and was proud to share part of their profits with local autism organizations. Simons Blog Spotlight Feature ︎︎︎
The online shop's name & identity was inspired by an ordinary wooden hanger which, when turned upside down, resembles a bird. This symbol of hope is designed to reinforce the brand's mission statement "Spread Hope for Autism".
The Hopehanger brand was sold for 2 seasons in one of Canada’s biggest retail stores, La Maison Simons and was proud to share part of their profits with local autism organizations. Simons Blog Spotlight Feature ︎︎︎
UI DESIGN
WEB DESIGN
UX CREATIVE DIRECTION
LOGO DESIGN
T-SHIRT DESIGN
PACKAGING DESIGN
TAG DESIGN
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WEB DESIGN
UX CREATIVE DIRECTION
LOGO DESIGN
T-SHIRT DESIGN
PACKAGING DESIGN
TAG DESIGN
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TO BELIEVE IS TO BE PATIENT WHEN YOU’RE RUNNING OUT OF TIME.
The above statement truly resonates with Lucy and Bogdan’s personal story of hope for their own son, who was affected by the disorder very early on. Having studied graphic design and gravitated towards the field of advertising, they decided to dive head first into creating a clothing line that would allow them to help further spread the message of hope for autism.
TO BELIEVE IS TO BE PATIENT WHEN YOU’RE RUNNING OUT OF TIME.
The above statement truly resonates with Lucy and Bogdan’s personal story of hope for their own son, who was affected by the disorder very early on. Having studied graphic design and gravitated towards the field of advertising, they decided to dive head first into creating a clothing line that would allow them to help further spread the message of hope for autism.
GLOBAL NEWS COVERAGE
