Hopehanger

BRAND + UI DESIGN
MAIN SCOPE / ECOM RETAIL CAPABILITY




CREDIT / SITE DEV. BY GRAFIKA DESIGNS



THE GOAL WAS TO TURN THIS LABOR OF LOVE INTO A LABOR OF HOPE BY CREATING A CLOTHING LINE AND AN ONLINE SHOP THAT WOULD SPREAD THE WORD ON A SHIRT.
Hopehanger is a clothing brand born from the sheer and relentless devotion of two parents aiming to heal their son's autism.

The online shop's name & identity was inspired by an ordinary wooden hanger which, when turned upside down, resembles a bird. This symbol of hope is designed to reinforce the brand's mission statement "Spread Hope for Autism".

The Hopehanger brand was sold for 2 seasons in one of Canada’s biggest retail stores, La Maison Simons and was proud to share part of their profits with local autism organizations. Simons Blog Spotlight Feature ︎︎︎
UI DESIGN
WEB DESIGN
UX CREATIVE DIRECTION
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T-SHIRT DESIGN
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FORM.
UNLEASH.
NURTURE.


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