Air Miles
MURAL DESIGN
MAIN SCOPE / DESIGN OF BRAND VALUES
MAIN SCOPE / DESIGN OF BRAND VALUES
↑
CREDIT / FREELANCE CREATIVE/ART DIRECTOR AT CLOUDRAKER
THE APPROACH WAS USING A MIX OF TYPOGRAPHY AND GRAPHIC ELEMENTS THAT WOULD BRING TO LIFE THE VALUES IN A FUN AND MEMORABLE WAY.
Air Miles is known throughout Canada as the biggest loyalty program when it comes to earning points on purchases that can be redeemed against airline flights.
The CloudRaker team engaged us to collaborate together on creating a visual language that would serve as a modular brand tool when communicating the company’s core values.
The CloudRaker team engaged us to collaborate together on creating a visual language that would serve as a modular brand tool when communicating the company’s core values.
MURAL DESIGN
ILLUSTRATION DESIGN
MOTION DESIGN
TYPOGRAPHY
ILLUSTRATION DESIGN
MOTION DESIGN
TYPOGRAPHY
