La Presserie
LABEL DESIGN
MAIN SCOPE / EXTENSION OF PRODUCT LINE
MAIN SCOPE / EXTENSION OF PRODUCT LINE
↑
CREDIT / LEAD DESIGNER AT DANIEL DUTESCO
THE CHALLENGE WAS TO APPEAL TO A NEW, YOUNGER AUDIENCE, WITHOUT ALTERING THE BRAND’S ESTABLISHED IDENTITY.
La Presserie is known for crafting some of the most delicious cold pressed juices & smoothies. Recently, they added a line of new flavours especially made for kids & teens.
FUNctionalTM founder Bogdan Truta was commissioned by Daniel Dutesco to develop a graphic approach that would go beyond just adapting current brand assets to new flavours. The Doodle/Illustrative approach made the most sense when it came to not only the label design but also the redesign of their logo badge.
FUNctionalTM founder Bogdan Truta was commissioned by Daniel Dutesco to develop a graphic approach that would go beyond just adapting current brand assets to new flavours. The Doodle/Illustrative approach made the most sense when it came to not only the label design but also the redesign of their logo badge.
LOGO BADGE DESIGN
DOODLE DESIGN
LABEL DESIGN
![]()
DOODLE DESIGN
LABEL DESIGN
