Brand Mashup
EXPERIMENTAL DESIGN
MAIN SCOPE / MURAL ART
MAIN SCOPE / MURAL ART
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THROUGH THE PRACTICE OF RELENTLESS MANIPULATION THERE IS OFTEN LITTLE ROOM FOR COINCIDENCES. AS SUCH, A NEW BOUNDARY-PUSHING PERSPECTIVE CAN BE DEVELOPED AND APPLIED ACCORDINGLY.
This is a result of an extensive study of distinct forms and how they relate to each other graphically. This first edition explores well-known logo marks in the sportswear category.
The discovery of their complementary nature is perhaps the more compelling aspect of this exercise, given that these are brands co-existing in the same competitive space. Yet, when carefully paired, they complete each other.
The discovery of their complementary nature is perhaps the more compelling aspect of this exercise, given that these are brands co-existing in the same competitive space. Yet, when carefully paired, they complete each other.
GRAPHIC DESIGN
MURAL DESIGN
EXPERIMENTAL DESIGN
MURAL DESIGN
EXPERIMENTAL DESIGN
