Kijiji

MOTION DESIGN
MAIN SCOPE / CLOSE CAPTIONING BOARDS





CREDIT / SR. DESIGNER AT CLOUDRAKER



WITH CLOSED CAPTIONING, YOU HAVE ONLY SECONDS TO HOOK AND HOLD VIEWERS. YOU HAVE TO MAKE EVERY SECOND COUNT FOR THE BRAND.
To defend its role as the #1 online classified site, Kijiji’s AOR CloudRaker was using an “always on” media strategy to stay top of mind with Canadians. Part of this effort included a contextual approach to TV sponsorship programming, in which unique creatives we’re developed to appeal to key target audiences.

As in-house freelance designer at CloudRaker, FUNctionalTM founder Bogdan Truta was charged with developing a visual approach to connect with sports fans while subtly promoting the mobile application. The result was playful 10-second stories created entirely out of the brand’s visual assets.
ILLUSTRATION DESIGN
STORY BOARDING
CONCEPT DEVELOPMENT
MOTION DESIGN DIRECTION
PRE & POST PROD. DIRECTION








FORM.
UNLEASH.
NURTURE.


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