Kijiji
MOTION DESIGN
MAIN SCOPE / CLOSE CAPTIONING BOARDS
MAIN SCOPE / CLOSE CAPTIONING BOARDS
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CREDIT / FREELANCE CREATIVE/ART DIRECTOR AT CLOUDRAKER
WITH CLOSED CAPTIONING, YOU HAVE ONLY SECONDS TO HOOK AND HOLD VIEWERS. YOU HAVE TO MAKE EVERY SECOND COUNT FOR THE BRAND.
To defend its role as the #1 online classified site, Kijiji’s AOR CloudRaker was using an “always on” media strategy to stay top of mind with Canadians. Part of this effort included a contextual approach to TV sponsorship programming, in which unique creatives we’re developed to appeal to key target audiences.
As in-house freelance creative/art director at CloudRaker, FUNctionalTM founder Bogdan Truta was charged with developing a visual approach to connect with sports fans while subtly promoting the mobile application. The result was playful 10-second stories created entirely out of the brand’s visual assets.
As in-house freelance creative/art director at CloudRaker, FUNctionalTM founder Bogdan Truta was charged with developing a visual approach to connect with sports fans while subtly promoting the mobile application. The result was playful 10-second stories created entirely out of the brand’s visual assets.
ILLUSTRATION DESIGN
STORY BOARDING
CONCEPT DEVELOPMENT
MOTION DESIGN DIRECTION
PRE & POST PROD. DIRECTION
STORY BOARDING
CONCEPT DEVELOPMENT
MOTION DESIGN DIRECTION
PRE & POST PROD. DIRECTION
